About Our


We Help Suppliers Locate Essential Partnerships with Distributors Across the Industry Supply Chain

A Personalized and Focused Philosophy

Thank you for your interest in the LEGEND CARLI GROUP. We approach the market with a more personalized and focused philosophy. Quite simply, our goal will always be to under promise and over deliver. We move your Business to the top of any Distributor Management Supply Organization. We present you in a proven and effective manner to our Distribution Partners. We have over 42 years of experience in finding ways to match your product offering to Distributor Sales Organizations. We approach this in a way to maximize sales.

Meet our Partners

About Sellars

An innovative market leader

Sellars is headquartered in Milwaukee Wisconsin. We are recognized as an innovative market leader in the manufacturing of world class shop towels, disposable wipers, spill control and many other products made from recycled fibers. Sellars products can be found both at retail in many of the DIY big box stores, as well as in major sanitary supply, industrial, safety, and specialty distributors in North America, Europe, and Japan. Sellars is one of only two manufacturers in the world of DRC grade shop towels and wipers. DRC is widely known to be the highest quality for disposable towels in terms of hand feel, durability, and wet strength.



Our goal is to create the safest environment for humans to live, learn, and be entertained. We strive relentlessly to create highly-effective, affordable, and accessible disinfectant solutions that allow humans to get on with the business of living. To do this we’ve created a one of a kind disinfectant sprayer to help you safely, quickly, and efficiently disinfect schools, gyms, offices, and more.

Our Supplier Partnerships

LEGEND CARLI GROUP is proud of the partnerships we have built and value every company we have the privilege to work with. If you would like additional information about becoming a Supplier Partner with Legend Carli Group, please contact us today.

How We Do It

Selective Partnerships

First, we only represent a very select group of Suppliers.  We feel it helps us provide specialized services to our Partners.

Delivering on our Commitments

Next, if selected or approved as a Supplier to LEGEND CARLI GROUP, we will define mutual and realistic expectations and we will deliver on our commitments.

A Consultative Approach

Finally, we are taking a much more consultative selling strategy and will only be representing Suppliers who want to do the same. 

We are a firm who wants to focus on bringing value to distribution vs only selling products. We feel that through years of experience in advising Distributors in every facet of their business, we bring more by becoming a Distributor Partner vs a One-Dimensional Supplier. We align with Suppliers committed to that philosophy.


Take the next step ...

Interested in learning more about becoming a Supply Partner with Legend Carli Group?
Fill out the form below and we will get in touch with you.

Contact Us:

Bill Carli : President
Office Phone: