Meet Our


We Help Suppliers Locate Essential Partnerships with Distributors Across the Industry Supply Chain
The Sellars Group Logo

Sellars Absorbent Materials

Sellars is headquartered in Milwaukee Wisconsin. We are recognized as an innovative market leader in the manufacturing of world class shop towels, disposable wipers, spill control and many other products made from recycled fibers. Sellars products can be found both at retail in many of the DIY big box stores, as well as in major sanitary supply, industrial, safety, and specialty distributors in North America, Europe, and Japan.

Sellars is one of only two manufacturers in the world of DRC grade shop towels and wipers. DRC is widely known to be the highest quality for disposable towels in terms of hand feel, durability, and wet strength.

As a Company, Sellars is deeply committed to and passionate about, the environment and their employee’s, distributors, and end-user customers. Sellars has a unique industry leading green and sustainable products position in the world as Sellars products are manufactured largely from post-consumer and post-industrial waste materials. These products perform better than virgin materials and cost less. Sellars products will match or outperform anything on the market today yet provide a much smaller ecological footprint on the environment.

Sellars offers its authorized distributors an amazing market advantage in that we can offer orders in 1 case minimums and have shipped, delivered, or picked up for any of our 6 distribution centers strategically located nationwide! This creates a turn and earn percentage ration that is unlike any competitor in the product category!

In addition, our President Bill Carli has spent almost 8 years selling the Sellars product line full time and can design a program specifically to meet your needs.

Our Supplier Partnerships

LEGEND CARLI GROUP is proud of the partnerships we have built and value every company we have the privilege to work with. If you would like additional information about becoming a Supplier Partner with Legend Carli Group, please contact us today.

How We Do It

Selective Partnerships

First, we only represent a very select group of Suppliers.  We feel it helps us provide specialized services to our Partners.

Delivering on our Commitments

Next, if selected or approved as a Supplier to LEGEND CARLI GROUP, we will define mutual and realistic expectations and we will deliver on our commitments.

A Consultative Approach

Finally, we are taking a much more consultative selling strategy and will only be representing Suppliers who want to do the same. 

We are a firm who wants to focus on bringing value to distribution vs only selling products. We feel that through years of experience in advising Distributors in every facet of their business, we bring more by becoming a Distributor Partner vs a One-Dimensional Supplier. We align with Suppliers committed to that philosophy.


Take the next step ...

Interested in learning more about becoming a Supply Partner with Legend Carli Group?
Fill out the form below and we will get in touch with you.

Contact Us:

Bill Carli : President
Office Phone: